On September 28th, Floward, the go-to online flowers and gifts delivery destination in MENA and UK announced its appointment as an official FIFA World Cup Qatar 2022™ licensee, making the first ever company to be awarded this license in the flowers industry. Floward made the announcement at an extravagant event held at The Ritz Carlton Doha. Excitement electrified the attendees where the official licensed product line was unveiled.

The event was attended by different officials, dignitaries, celebrities, and football legends including Ricardo Kaká, David Villa, Didier Drogba, Iker Casillas, coach and former player John Terry, and Qatar’s own Khalfan Ibrahim Khalfan.

The Official Licensed Products line includes exclusively designed premium arrangements, embossed with the FIFA World Cup Qatar 2022 official emblem. The main star of the show was the golden football vase, revealed as the lotus-shaped pedestal unfurled. While all items in the product line will be available on Floward’s website and app, the golden football vase will be put up for auction at a later date. Further details are to be announced soon.

Floward Chairman and CEO Mr. Abdulaziz B. Al Loughani said: “We are proud to be the first in our industry to get this license from FIFA and be involved in an event with the magnitude of the FIFA World Cup™. We pride ourselves in always being active in our communities and taking part in their events and celebrations. We would also like to congratulate Qatar on this amazing achievement of being the first ever Arab country to host the largest global sporting event, and we thank the Qatari government for the support they always give us and wish them all the success in hosting this event.”

The event, hosted by Qatari comedian Hamad Al-Amari was a lavish event suitable for the occasion. Attendees were serenaded by classical music as they had the opportunity to interact and take pictures with the football legends in attendance. There was something entertaining to see in every corner, from flower adorned stilt walkers to live painting and other activities. Guests left with specially designed Floward souvenirs from the event that commemorate the event.

The official collection line is now available for viewing and purchase on Floward application and website.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists, and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.

The FIFA World Cup Qatar 2022™ is scheduled to take place from November 20th to December 18th, 2022, across 8 stadiums hosting 32 teams.